How does it work? When you login to readMedia, the Web Stats dashboard will show aggregate historical data (with a choice of either a 1 year, 6-month or a 30-day view) for all hometown news stories you have sent. Here is an explanation of the four areas you will see on your Web Stats dashboard: Hometown News Stories: The number of total hometowners as well as individual stories published over the selected time frame. Note: A story template is one “hometowner”; a spreadsheet with 500 student records matched to the story template would create 500 individual stories. Media Distribution: An interactive heat map showing the concentration of stories sent to each postal code, and a count of the total number of different media outlets reached with news stories. Online Distribution: A pie chart demonstrates where online traffic to personalized student stories comes from: the email notification to the student/parent, Facebook, Twitter or other referrers. Social Media Distribution: The total number of page views to online stories and the number of times stories were shared to social media sites. Note: Each set of data can be printed or downloaded as a .PDF or .CSV file to share with your colleagues. Want to learn more about Web Stats? Check out our videos and guides.
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