Strategic Plan Overview
  Educate Your Students
Editorial Calendar
  Measure Your Success   Branding  

readMedia should be viewed as a tool that celebrates all of the important milestones in a student’s life on campus, not just graduation and dean’s list. To create a true grassroots cycle, you want to start with the most important milestone in a student’s academic career: entering college.

By engaging students as freshman (sending out a matriculation announcement in the fall), you’re connecting with them early and getting them excited about being on campus and participating in activities. The more excited and comfortable your students become, the more likely they will be to share their stories about what they're achieving on on social sites like Facebook and Twitter.

Our editorial calendar is designed to help you plan out your hometowners in a strategic way and serve as a guide throughout the year. All of the templates can be downloaded and customized for your use.


Students are returning from semester break -- announce activities they've been involved with like mentorship or volunteer programs. January is also a great time to recognize participants who took part in special academic programs, or those who've received designations like "Who's Who".

             Winter Study                       Winter Volunteers                         Who's Who

Recognize students who are completing internships this semester or studying abroad. Showcase the academic opportunities available at your institution by highlighting the students participating in them. Announce students who are participating in conferences, seminars, and other leadership opportunities.

            Study Abroad                            Internships                    Conference Participants

Announce students taking part in spring drama productions, whether acting, directing or serving as stage crew. March is a key time for honor society inductions like Phi Beta Kappa or departmental honor societies. Use readMedia to highlight students presenting research.

           Honors Society                    Drama Production                Research Presentation

Send hometowners about students performing in the orchestra, band, choir or other musical ensembles. Announce who was elected or will be serving on the student senate or in other student government positions. April is also a good time to recognize students who participated in volunteer projects like alternative spring break.

      Student Government                  Musical Concert                Alternative Spring Break

As the semester wraps, announce students who have made the dean's list or received other academic awards. Take a look at students who are presenting capstone work, whether it's in the arts, sciences, or other areas.

        Academic Awards                         Dean's List                             Art Exhibition 

Congratulations graduates! Announce commencement and look at what your students will be doing this summer. Recognize students who are volunteering, spending time on research projects, or completing internships. Highlight members of sports teams who made it to conference finals or improved their record over last season.

              Graduation                       Summer Volunteers              Spring Sports Wrap-Up

Are high school students coming to campus to participate in camps or pre-college visit weeks? Announce their participation. Also recognize accepted freshmen completing special orientation programs. Use readMedia to announce student athletes who have signed letters of intent.

          Letters of Intent                  High School Programs             Orientation Leaders

Recognize students receiving scholarships for the coming academic year. Send hometown news about students who completed participation in interesting summer academic programs. Announce recipients of research grants or other academic awards that showcase your institution's strong areas of study.

             Scholarships                Summer Research Grants    Summer Academic Program

Announce your freshman class! Let everyone know who has decided to attend your institution and how competitive admissions was. Recognize students serving as resident assistants or other leadership positions. Work with student affairs to find activities and participants to highlight.

    Freshman Matriculation          Residential Assistants               Student Activities

Don't forget students who aren't on campus this semester! Recognize those who are doing internships or off on study abroad programs. Also highlight students who are performing in fall musical concerts.

            Study Abroad                             Internships                          Musical Concert

What competitions have your students excelled in this semester, either related to their major or in other areas? Announce winners or participants and show why your school came out on top. Recognize participants in fall drama productions and revisit activities of student government.

      Student Government                  Drama Production               Student Competition

As fall semester wraps up, announce your new graduates and dean's list recipients. Highlight participants in fall sports teams, and recognize those who received all-conference or all-academic designations.

             Graduation                                Dean's List                       Fall Sports Wrap-Up